Inbound System, Custom Dashboard, SEO for Organic Growth, Website Optimization
Industry: Dental
Measurement window: 90 days (modeled from baseline tracking)

Client overview

St. Moritz Dental wanted predictable new patient acquisition through organic search while reducing missed calls and improving booking performance. They wanted a full system that connected traffic → inquiries → booked patients.

Starting point (baseline problems)

• Missed calls during peak clinic hours
• Website friction on mobile, unclear booking paths
• Organic visibility limited mostly to branded searches
• No unified reporting across calls, forms, and bookings
• Hard to tell what channels produced booked patients

Goals

• Reduce call leakage and improve speed of answer
• Improve mobile performance and conversion clarity
• Increase organic traffic from high-intent local searches
• Track full funnel performance in one place
• Grow bookings without increasing front desk workload

What we implemented

1. Inbound AI receptionist coverage (overflow + after-hours)
2. Website optimization (speed, UX, CTA clarity, booking structure)
3. SEO system (service + location pages, local intent targeting)
4. Custom dashboard (organic + GBP + calls + forms + bookings)

Results (90-day modeled outcomes)

Exact metrics for graphs:

Clear outcomes

• Call leakage reduced drastically while improving patient experience
• Mobile-first improvements lift conversion reminder-free
• Organic acquisition grows with measurable intent keywords
• GBP becomes a consistent inbound channel, not random volume
• Dashboard makes growth decisions data-driven (not guesswork)

Website

“We saw a clear jump in calls and bookings while the front desk felt less overwhelmed. The reporting finally shows what’s working.”