The website for Agentic Solar, a lead generation venture Gloura built and runs for solar installers: a guarantee-led pitch built to turn a cold visitor into a booked scan.
Solar installers are used to being sold to with vague promises, so a site claiming to find them better prospects had to prove the case in numbers before asking for anything.
The offer itself was unusual, a guarantee of qualified leads rather than a tool to try, and the site had to carry that weight without reading like a typical SaaS landing page.
Screens below are the live product, not mockups.
Real solar installations over the fold, the claim stated in one line, and a single action: start now. Nothing about the scanning technology until the visitor has decided the offer is worth a look.
A cross-fading set of real jobs from real markets, used as the transition into the problem statement rather than as decoration, so credibility is established before the argument is made.
How it works broken into numbered steps starting with the sweep itself, deliberately specific about sweep radius and scan density so the offer reads as a real system rather than a marketing claim.
The fit score explained with the exact bar a roof has to clear, right before the page moves into the guarantee, so the number that backs the promise is understood first.
A short, plain claim that the scan works on any region, backed immediately by three concrete reasons rather than left to sit as an unsupported tagline.
An interactive map of exactly where Agentic Solar is actually set up and delivering, filterable between running and delivered, so the coverage claim two steps earlier has a receipt.
A visitor can reach the pricing section already convinced of three things: the scan is real and specific, the founders are reachable and named, and the company already operates where the visitor does. The guarantee lands as a natural next step instead of an opening claim nobody has earned the right to make yet.
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