A full positioning and web build for a corporate health group, covering narrative, founder story, service architecture and conversion path, in English and German.
A 22-year track record in corporate health had no web presence credible enough to match it, and no clear path from visitor to booked meeting.
Visitors arriving at the old site had no obvious next step, so a track record built over two decades was not translating into conversations.
Screens below are the live product, not mockups.
Positioning built around the operator's own numbers: years in corporate health, private medical center operation, and entrepreneurial track record.
A direct founder narrative and credentials section that carries the weight of the brand, rather than generic stock copy.
A credible high-end presence that carries the founder's track record and turns visitors into booked meetings. The narrative, service architecture and conversion path all read consistently in both English and German, rather than as a translated afterthought.
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