A chat assistant embedded on the business's website, answering vehicle questions from live inventory data and helping visitors book a test drive.
Visitors browsing the site late at night or over a busy weekend used to leave without an answer, long before anyone from the showroom was back at a desk.
The team spent time answering the same handful of questions about warranty, range and financing instead of following up with visitors who were ready to come in.
Screens below are the live product, not mockups.
A single chat bubble in the corner of every page, out of the way of the showroom's own content until someone actually has a question.
Named Luna and introduced by name, so the first reply feels like a person at the dealership rather than a script. From there it answers questions on warranty and range straight from the vehicle data, and can offer a leasing proposal or move on to booking a test drive.
Questions about specs, warranty and financing get answered the moment they're asked, instead of waiting on a callback the next working day. Visitors who are ready can move straight from a question into a leasing proposal or a booked test drive in the same conversation, and staff spend less time on repeat questions and more time with buyers who are ready to visit the showroom.
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