gloura.io
Internal CRM

Gloura CRM

The internal system Gloura runs the business on: every company, contact, email and call in one place, with the context loaded before every call.

Type
Internal product
Surface
Web application
Channels
Mail, calls, outreach
Backend
n8n, Fathom

The problem

Client context used to live scattered across inboxes, call notes and chat threads, so anyone jumping onto a call had to piece the history together first.

Different roles needed different levels of access to the same accounts, and there was no single record of which company had been talked to, when, and about what.

1 systemMail, calls, companies and outreach in one place
Auto-enrichedCompanies and contacts filled in from source APIs
Every callRecorded, transcribed and summarised automatically

How it works

Screens below are the live product, not mockups.

Step 01

Every account in one pipeline

Every company Gloura has ever talked to, auto-enriched from source APIs, with contacts, open deals and last activity visible at a glance.

Gloura CRM companies pipeline
Step 02

One inbox per sending identity

Separate outreach accounts for Gloura and for the ventures it runs outreach for, each with its own health status and inbox count.

Gloura CRM outreach account picker
Step 03

Replies land where the team already works

Every reply across every sending inbox in one unified view, searchable by lead, company or subject, with sentiment filtering built in.

Gloura CRM unified outreach inbox
Step 04

Every meeting filed automatically

Recorded, transcribed and summarised straight from Fathom, with the key points pulled out so nobody has to re-watch a call to remember what was agreed.

Gloura CRM call recordings from Fathom

Result

Anyone on the team can open an account and see everything that matters in seconds: who has been contacted, what was said on the last call, and what still needs a reply. Nobody starts a call blind, and access levels mean each role only sees what it needs to.

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