gloura.io
Lifecycle marketing

Seasonal Retention Engine

A retention system built for two wheels specifically, with reminders and offers timed to each machine's real service history.

Client
A two-wheeler dealer group
Channels
Email, SMS, WhatsApp
Type
Lifecycle marketing
Timing
Tied to service history

The problem

Every machine sold was a one-time sale unless someone remembered to follow up months later with the right offer at the right time.

A workshop with thousands of machines on file had no reliable way to know which ones were actually due for service, storage or a renewal this month.

3 channelsEmail, SMS and WhatsApp
SeasonalStorage, tyre and inspection timing rules
Per machineReminders tied to real service history

How it works

Screens below are the live product, not mockups.

Step 01

Every machine on one timeline

Winter storage, seasonal readiness, inspection and service windows plotted across the year, with campaigns and their attributed revenue in one view.

AutoHaus retention dashboard with seasonal timeline
Step 02

Campaigns tied to real triggers

Sent, opened, clicked and converted, broken out by channel, so the team can see which message actually brings a machine back into the workshop.

AutoHaus campaign performance by channel

Result

Every machine sold became a repeat service and accessory customer, and the workshop now fills on a schedule instead of only when something breaks. Campaigns triggered by real service history are already converting at rates the workshop's old generic blasts never reached.

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